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General Business, BBA

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Learn Business Fundamentals and More

Students working together in classChoose courses that interest you and will help you fulfill your professional dreams as a general business major at the University of Michigan-Dearborn. General business is our business degree with the most flexibility, giving you a broad background in the fundamentals of business while also letting you tailor your education to meet your specific needs.

Where a General Business Major Will Take You

With a degree in general business, you鈥檒l be equipped with versatile skills that you can apply to a career in business, government, nonprofit groups, and beyond. You鈥檒l be ready to solve problems at a wide range of organizations, helping them prosper and grow. Your degree also provides a solid foundation for graduate studies, such as in our MBA program at 51视频-Dearborn.

Career and Salary Outlook

The information in this table is meant to give you an idea of career opportunities with this degree. All information is pulled from the , and is meant to be averages across the United States in 2024. Please note that these figures reflect overall averages and may not represent entry-level salaries.

$101,190 Median Salary

Management Analysts

Employment of management analysts is projected to grow 11 percent from 2023 to 2033, much faster than the average for all occupations.

About 95,700 openings for management analysts are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.

$101,9100 Median Salary

Financial Analysts

Overall employment of financial analysts is projected to grow 9 percent from 2023 to 2033, much faster than the average for all occupations.

About 30,700 openings for financial analysts are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.

$138,060 Median Salary

Sales Managers

Employment of sales managers is projected to grow 6 percent from 2023 to 2033, faster than the average for all occupations.

About 48,600 openings for sales managers are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.

$140,030 Median Salary

Human Resources Managers

Employment of human resources managers is projected to grow 6 percent from 2023 to 2033, faster than the average for all occupations.

About 17,400 openings for human resources managers are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.

$159,660 Median Salary

Advertising, Promotions, and Marketing Managers

Overall employment of advertising, promotions, and marketing managers is projected to grow 8 percent from 2023 to 2033, faster than the average for all occupations.

About 36,600 openings for advertising, promotions, and marketing managers are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.